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Cheers !

June 21, 2022 - October 23, 2022

The exhibition Cheers! offers a portrait of the evolution of the manufacturing, sale and consumption of alcohol in Quebec and in the Sherbrooke region in the past 150 years.

Cheers! explores the links between the consumption of alcohol and social rituals. In fact, for centuries—so as not to say forever—drinking alcoholic beverages has been a social act: we do it on special occasions (weddings, birthdays, official events), but also among friends, at family dinners or when eating at a restaurant, etc. Alcohol is also a part of religious social traditions such as the consumption of the sacramental wine in the Catholic Holy Communion. In a similar vein, those who choose not to drink often do so while engaging socially, notably through temperance movements and prohibition.

 

Drinking is also gendered; even if the negative perception towards women consuming alcohol, particularly in public, has diminished, the double standard has not completely disappeared. The location of consumption, as well as what is drunk, is equally status-signalling. The tavern was to become a bastion for “drinking amongst men and like men” for decades, while sherry, champagne and even scotch would become symbols of a certain social success, contrary to the cheaper beer, which was more accessible and produced for “the people.”

June 21, 2022 - October 23, 2022

Exhibitions
Monday and Tuesday: CLOSED
Wednesday to Friday: 10 a.m. to noon and 1 to 4 : 30 p.m.
Saturday and Sunday: 12 a.m. to 4 : 30 p.m. (First Sunday of the month 10 a.m. to 4 : 30 p.m.)

Archives center (on appointment only)
Monday and Tuesday: CLOSED
Wednesday to Friday: 10 a.m. to noon and 1 to 4 : 30 p.m.
Saturday and Sunday: CLOSED

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Fees

  • Members
    Free
  • Adults
    $ 10.00
  • Seniors (65 and over)
    $ 7.00
  • Students
    $ 5.00
  • Children (12 years and under)
    Free
  • School groups (per student)
    $ 4.00
  • Non-school groups (per person)
    $ 5.00

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